(Reuters) – Google Inc claimed its DoubleClick online ad solution was back up after suffering a failure on Wednesday.

Advertisements on many web sites utilizing DoubleClick went blank or entire sites failed to lots, starting at around 1440 GMT, baseding on a record on technology blog The Following Web.

Websites impacted by the outage consist of the Commercial Journal, Forbes.com as well as BBC.com.

“Our group has worked quickly to deal with the software application insect and also DFP (DoubleClick for Publishers) is now back up and running, so our publisher partners could return to funding their material,” a Google spokeswoman created in an email to Reuters.

The failure struck web sites worldwide across video, display screen and also mobile styles.

Gannett Co Inc, author of UNITED STATE Today, tweeted: “Appreciate your ad-free encounter on http://usatoday.com right now, offered you by Google!”

Launched in 1996, DoubleClick runs a digital marketplace that attaches ad agencies, marketing professionals as well as internet site publishers. Google acquired DoubleClick in 2007.

Google shares were marginally down Wednesday early morning on the Nasdaq.

(Reporting by Soham Chatterjee and also Abhirup Roy in Bangalore; Modifying by Saumyadeb Chakrabarty)

  • Media
  • Social & & Online Media
  • Google Inc
  • DoubleClick
  • DoubleClick for Publishers