Report: Hyundai US marketing chief steps down
For the previous 4 as well as an one-half years, Hyundai’s marketing initiatives in America have actually been steered by Steve Shannon. Now the Oriental automaker is going to have to discover a new advertising and marketing master, since Shannon has reportedly stepped down with evidently prompt effect.A profession auto marketing expert, Shannon involved Hyundai early in 2011 after over a quarter century at General Motors, effectively switching places with Joel Ewanick as well as Chris Perry, who relocated from Hyundai to GM the previous year.During his 25 years in Detroit, Automotive Information explains, Shannon dealt with such brands as Buick, Oldsmobile, Saab and Hummer. He was especially important in releasing the Saturn brand name and acted as executive supervisor of advertising for Cadillac before transferring to Hyundai.Over the training course of his period at Hyundai Electric motor America, Shannon was largely accepted with raising the brand name’s market share in the US, yet came under attack when its sales started to stagnate even more recently.Hyundai has apparently yet to determine a successor to Shannon’s blog post, saying that he delegated “pursue various other possibilities.” We’ll be seeing to see where he lands next off, as well as who Hyundai names in his location.
News Source: Automotive News – sub. req.
Picture Credit report: Jack Dempsey/AP
Group: Hirings/Firings/Layoffs, Hyundai, Marketing/Advertising
Tags: hyundai, hyundai motor america, advertising and marketing, steve shannon