Sir Richard Branson celebrates the beginning of Virgin America flights to Las Vegas. NEW YORK (CNNMoney) Virgin America markets itself as the hip method to fly. Now it wishes to offer itself to to financiers as a warm stock. The upstart airline formed by billionaire Sir Richard Branson valued its preliminary public providing Thursday at $23 a share, which was in the high end of its $21-24 range. That values the business at over $300 million. It will certainly start trading Friday on the Nasdaq exchange under the ticker symbol “VA.” The firm has its main centers in California and is going public at a time when airline stocks are soaring. Delta (DAL) is up over 60 % this year, as an example, while JetBlue (JBLU) has climbed up almost 50 %. Gas costs are low and more individuals are traveling for business and satisfaction as the U.S. economy improves. Associated: The most effective time to schedule your vacation flight is … Will hip work with Wall Street? Virgin America is much smaller sized than its airline company competitors though. It lost $395 million from 2009 via 201 prior to eking out a $10 million earnings in 2012. The airline company is marketing its turn-around greatly to investors. In the first 9 months of this year, it’s made $56 million, according a regulatory filing. Where the airline has stood out is differentiating itself in a crowded market. Its planes have names such as “Virgin & & Tonic,” as well as “Jefferson Airplane,” as well as its log cabins include purple state of mind lights and leather seats. Its inflight security demos are extremely created pop music videos. Its launch parties are personality events. Every little thing it does enhances its goal to be a hip choice to the traditional (as well as largely disliked) flying experience. The concern now is whether that will certainly sell on Wall Street. Spirit Airlines would like to ‘squeeze the haters’ The Branson result: While Virgin America obtained its name from Branson’s Virgin Atlantic airline company, it is not bulk possessed by Branson, Virgin Atlantic or Virgin Group. That’s due to the fact that Americans must have most of an airline company in order for it to fly between UNITED STATE cities. Cyrus Resources Allies, a troubled financial obligation fund supervisor, is its largest solitary investor. The IPO comes simply weeks after a spaceship from Virgin Galactic, Branson’s room tourism venture, blew up over the California desert, killing its aviator. The British entrepreneur has vowed to proceed with the room undertaking. Associated: Virgin Stellar ticketholder No. 610 has ‘no remorses’ The provider’s key hubs are L.a and also San Francisco, but it’s increasing procedures at New york city’s La Guardia Flight terminal, Washington’s Reagan National and also Dallas’ Love Area after the Justice Department required American Airlines and US Airways to surrender some gates as a disorder of approving their merging. Virgin America has also broadened its routes to Mexican hot spots Cancun, Cabo San Lucas, and Puerto Vallarta.