dreamworks animation
DreamWorks Computer animation CEO Jeffrey Katzenberg is stated to be seeking $30 a share.

HONG KONG (CNNMoney)

Could DreamWorks Computer animation, the studio behind mega-hits including “Shrek” and “Madagascar,” soon be possessed by a plaything firm?

Toymaker Hasbro (HAS) is said to be in speak to buy the fabulous animation studio, though a precise rate has not been nailed down, baseding on media reports.

The Chief Executive Officer of DreamWorks Computer animation (DWA), Jeffrey Katzenberg, is looking for a payout of more compared to $30 a share, baseding on the New York Times— a substantial premium over the stock’s Wednesday closing rate of $22.37.

A rep for DreamWorks Animation claimed the company does not discuss report as well as speculation. Hasbro did not instantly reply to a demand for remark.

The talks with Hasbro come simple weeks after merger negotiations in between DreamWorks and another suitor, Japan’s SoftBank, dropped apart for factors that continue to be unclear.

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DreamWorks Animation, which is run separately from the DreamWorks live activity studio, has actually battled to thrill investors because it went public nearly 8 Years ago. It attacked an all-time high of nearly $45 in very early 2010, yet the stock now trades well below its going public price of $28.

Shares in the center, founded by Katzenberg, Steven Spielberg and David Geffen, have actually dropped 37 % up until now this year. The firm has lost cash in its previous two quarters as a result of some current losers at the box workplace and weak DVD sales.

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The studio’s “Mr. Peabody and also Sherman”– based on personalities from the very early 1960s animation cult traditional “The Bullwinkle Program”– was a significant disaster this spring season. “Super,” regarding a racing snail, also flopped in the summer of 2013.

Although “Ways to Train Your Dragon 2″ was a large critical success and also has actually succeeded overseas, some investors were dissatisfied by the fact that the follow up’s box office in the U.S. was less than the very first film’s take in 2010.

Information of the potential purchase wased initially stated by Deadline.com.

— CNN’s Paul R. La Monica contributed reporting.