zynga farmville

New York City (CNNMoney)

If you ever before played FarmVille on Facebook, you have Tom Bollich to thank. But these days the visionary player is operating in a new pasture: legislated cannabis.

“I enjoy new industries. You have the ability to can be found in, help shape it and establish the foundation before a great deal of the major gamers come in,” claimed Bollich, that co-founded Zynga (ZNGA) in 2007.

Today he’s the CEO of Surna, a Colorado firm that offers cooling systems and various other devices used in expanding industrial cannabis.

Growing pot appears like a huge leap contrasted to FarmVille and Words with Friends, however Bollich, who left Zynga in 2009 views parallels.

“It does remind me a small amount of bit of Zynga. We had a firm that was improved somebody else’s system. We were beholden to Facebook (FB, Tech30) or MySpace or whatever platform we were on. Now we go to the mercy of the impulses of political leaders as well as voters,” he claimed.

Legal weed: Those whims are significantly relocating the favor of weed business owners. Recently’s midterm election led the way for legalized weed in Oregon, Alaska and Washington, D.C. Voters in states like California, Massachusetts, Maine and also Nevada may have the chance to do the same in 2016.

Bollich, whose initial task was in expert system for robotics, said this progressive adoption is in fact far better for his business.

“By doing this it’s even more convenient. Each state needs to develop its infrastructure from scratch, which for us is very great,” he stated.

Surna’s items assist with the power, water and illumination difficulties dealing with certified, commercial marijuana gardeners. These raisers are commonly quite inefficient, making use of heaps of power that raise their expenditures.

Why this pot business ventilates its cash money

Legal headaches: Financiers need to remember that while the legalization motion has actually obtained drive, publicly traded cannabis companies stay dangerous investments. These cent stocks trade on thinly-regulated as well as highly speculative over-the-counter markets.

Simply consider Surna’s stock, which traded at $6 in April however today is worth simply 37 cents.

Related: Why it’s risky to buy pot stocks

And also there are obvious regulative challenges sinced legalized marijuana is still an arising as well as questionable market.

“This sector is rife with lawful frustrations. It’s truly complexed. There are a great deal of frustrations,” said Bollich.

Just what’s following for Surna? Still, the shifting political winds have investors seeing buck signs.

ArcView Group, a cannabis research as well as financial investment company, estimates the lawful pot business will certainly produce $2.6 billion in earnings this year and also more compared to $10 billion in 5 years.

Bollich stated the firm is “definitely” seeking acquisition targets as it attempts to catch a greater percentage of an industrial raiser’s construct out prices. He secures that number at just 10 % now as well as figures it could increase to 20 % or 30 % by expanding into even more areas like feeding systems or perhaps data.

Ultimately, Bollich desires Surna to create a software program system that integrates cannabis raisers’ systems and allows them to check their operations from a mobile phone.

“I am a developer nevertheless,” he stated.